Pay per click advertising (PPC) is a highly effective search engine marketing solution that helps you to very quickly gain high placement for a limitless number of relevant keywords on the world’s largest search engines such as Google, Yahoo and MSN. As a stand alone campaign or as a compliment to Search Engine Optimization (SEO) Pay Per Click advertising is an essential part of an overall online marketing strategy. In fact, Jupiter Research estimates that by 2010 online marketers will spend $7 Billion dollars on PPC. So what does this mean you? For one, it means that PPC advertising will become more competitive, therefore, more expensive.
The challenge of paid search is effectively managing the various complexities of the PPC campaign. When left to chance, your company stands to hemorrhage hundreds of thousands of dollars in expensive, wasted clicks that don’t convert to sales.
As a Stein Digital Media client, our team of PPC experts will drive the process of managing the complexities of a laser focused PPC campaign. The net result will be increased sales, better ROI, excellent conversion rates and more traffic from the most relevant terms with minimum waste.